Krafty E-commerce Solutions.

E-commerce was the buzz word of the 2000's when it came to the Internet. If you had a physical store and wanted to expand, the Internet was there and waiting.

The problem for many was that while the Internet was waiting many developers and designers were not. Many could create a stunning website, create graphics that could blow your mind, but so few actually understood how to sell a product on-line.

At Krafty Presentations & Graphics we started creating e-commerce solutions while Y2K was still providing headaches for the computer world. In fact our first foray into the e-commerce world was being written when Y2K was in the daily news cycle.

Since that time we've followed trends, we've followed security needs and we've followed technology to make sure we can offer out clients the best e-commerce packages available.

More than just a pretty website

But selling on-line isn't simply about a pretty site, making items available and taking credit card payments. It's no longer a case of "build it and they will come".

With thousands and thousands of sites for consumers to chose from no matter how unique your product is you need to stand out from the crowd.

The only way to stand out from the crowd is to get your product, name and website in front of those who want to purchase your product.

That means your on-line campaign has to include a sales strategy, an advertising strategy and a team that knows and understands how to make the best of all that.

At Krafty Presentations & Graphics we can offer you a pretty site, but we'd rather offer you a site that is pretty to look at and works.

Not only can we suggest where to get the best 'bang for your advertising buck' but we can run the campaign with you, or for you.

No Empty Promises

"No 1 In Google", "Page 1 on Google" "Outrank your friends!"

Okay, the last one might not be a promise too many web design companies make but if you've heard any design company ads on the radio, seen them on TV or read them in a newspaper such claims would not have escaped you. But how worthwhile are they?

Of course ranking well on Google is important and we'll make sure you do. But there is many other search engines on the web and with Google losing users on a daily basis it makes sense not to ignore the other leading search engines.

We could also promise you "number 1 ranking in Google for your key words" but at the end of the day we know you'd rather sales.

In simple terms anyone can promise "Number 1 in Google" but not everyone can promise traffic. Anyone can promise "page 1 on Google" but not everyone can promise traffic.

Even if your site is number 1 in Goggle, if it isn't geared to your target audience. If it doesn't offer the viewers what they need in a convenient and easy way. Or it doesn't keep them coming back, number 1 on any search engine means very little.

So instead of promising you just a high ranking site, we promise you a website that works as well!

The Complete Package

E-commerce, SEO, keywords, email marketing, online sales, Adwords, ad impressions.

Are just some of the terminologies bandied around the web world and just like the term "rank number 1 in Google" they mean very little if your developer doesn't understand them. But they mean even less if they don't understand how to make the best of them.

An ad campaign alone doesn't sell your product. A powerful ad targeted at the right audience will be far more successful.

But knowing how to take a simple advert and make it powerful, put it in front of the right audience, and make the most of your advertising budget is not something every developer can achieve.

At Krafty Presentations & Graphics we understand web marketing so you don't have to. We've researched and studied web marketing, we've followed trends, we've moved with the times and kept up with each new idea, so you don't have too.

Therefore whether you want to be involved in every aspect of the ad campaign for your site or you want to be involved in none of it, rest assured we've got what it takes to make it work.

Everything You Need

At Krafty Presentations & Graphics we were early adapters of e-commerce and trading on-line. Before many companies even thought about trading on-line we had our first shopping cart on the web. It was written from scratch, showcased more than 500 items and accepted all major credit cards, securely.

Technologies were different back then. The way secure payments were handled was less refined. The way advertising worked was different, and the way search engines worked was different.

But even back then it was clear to us that the more related services we were able to offer clients the better it was for them.

Few would accept buying a car if they had to buy the wheels from one shop, the seats from another, the engine from another and the body from another, then hope that once all the parts came together they fitted properly. So why should web development be any different.

Shopping systems may have changed over the years. Global laws for accepting payments on-line may have changed. Advertising may be full of buzz words only a few understand. But that doesn't mean that your website should be so complicated that it requires multiple companies to achieve your goal.

And it doesn't have to be. Simply contact Krafty Presentations & Graphics for your complete web and e-commerce package.